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About D-MOP

Ever since its conception in 1988, D-mop has been unwaveringly dedicated to exploring unique, cutting-edge designs, advocating creative and quality collections as well as supporting new bright talents, attaining themselves the reputation of possessing the most distinctive visions on the fashion scenes around the world.

PHILOSOPHY

D-mop believes fashion is a lifestyle, a way of life that not only goes beyond mere consumption and the outward show but truly epitomizes the latest cultural scenes at large, namely arts, music, clubbing, design, etc. Indeed, D-mop is the first and only fashion group in Hong Kong to undertake and realize such conviction.

A close relationship with the regular clientele enables the D-mop staff to offer customized styling advice, emphasizing on the presentation of one’s individuality. For D-mop, fashion is never skin deep but a reflection of a person’s outer and inner qualities where personality and lifestyle make much difference, hence its continual ardent support to the art, music and cultural scenes and the related events and happenings.

 

BACKGROUND

D-mop was established in 1988 by a group of young Hong Kong fashion stylists who aspired to introduce London’s street fashion scene to the city. Located at Tsimshatsui’s legendary Beverley Commercial Center which was still an unknown, tugged-away shopping spot back then, the first D-mop store instantly became the best-kept secret among the leading fashion crowd who were simply thrilled by this breath of fresh air. In less than a year, the store attained astounding success and Beverly Commercial Center consequently became the shrine of all local young fashionistas.

D-mop stores cover all major shopping areas in Hong Kong, including Causeway Bay, Central, Tsimshatsui and Mongkok.