A cultural icon in the streetwear scene, Heron Preston is one of the hottest Highstreet brand now. With the brand’s iconic workwear-inspired silhouettes, bold graphics and signature orange, its unique aesthetic made the brand becomes favorite of fashionistas.
Heron Preston is an artist, creative director, content creator, clothing designer and DJ who has become a youth culture phenomenon in the Instagram generation. He was one of the founders of the creative collective Been Trill (along with Off-White’s Virgil Abloh). Preston also collaborated with Kanye West as an art director, where he designed everything from tour merchandise to invites for Yeezy fashion shows. During a trip to the Mediterranean, Preston saw first-hand the effects of pollution in the world. He then became an advocate for sustainability and better environmental manufacturing practices. Preston collaborated with the NYC Department of Sanitation on a collection of zero-waste clothing and accessories, which sold out immediately. He then debuted his namesake label at Paris Fashion Week in 2017 and quickly became a hit in the industry. This talented designer ventured East to open up his first-ever flagship store in Hong Kong last year; and last month two Heron Preston flagship store is opened in Xian and Shanghai China.