Founded by designer Hung La, LU'U DAN merges heritage with bold innovation, crafting luxury menswear rooted in Asian identity and evolution. The name, meaning "Pomegranate" and "Bullet" in Vietnamese, reflects strength and complexity. Celebrating tradition while breaking stereotypes, LU'U DAN uses rich palettes, daring silhouettes, and intricate details to honor the past and shape the future.

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LU'U DAN LONG SLEEVE TEE
LU'U DAN

LU'U DAN LONG SLEEVE TEE

$414.00 SGD$290.00 SGD
LU'U DAN MISFIT LONG SLEEVE
LU'U DAN

LU'U DAN MISFIT LONG SLEEVE

$747.00 SGD$523.00 SGD
LU'U DAN SLEAZE SHIRT
LU'U DAN

LU'U DAN SLEAZE SHIRT

$564.00 SGD$395.00 SGD
LU'U DAN LOGO TANK TOP
LU'U DAN

LU'U DAN LOGO TANK TOP

$198.00 SGD$139.00 SGD
LU'U DAN KRAKEN JEANS
LU'U DAN

LU'U DAN KRAKEN JEANS

$697.00 SGD$488.00 SGD
LU'U DAN JUMBO WIDE LEG TROUSERS
LU'U DAN

LU'U DAN JUMBO WIDE LEG TROUSERS

$714.00 SGD$500.00 SGD