A tale of three British icons: Barbour, Paul Smith and The Seaside
Two of the most well-loved names in British fashion reunite for a second collaboration, bringing a contemporary take on seaside traditions.
Barbour and Paul Smith unveil their second collaboration for Spring/Summer 2026, celebrating British coastal culture through a blend of Barbour’s heritage and Paul Smith’s modern eccentricity.
The dual gender collection features womenswear for the first time with nostalgic seaside photography, bold seasonal colours, archive-inspired patterns, and soft, unstructured silhouettes.
An expanded range of seaside-themed pin badges and a complimentary “Fortuna Fish” included with every jacket build on the playful narrative established in the brands’ first collaboration.
Barbour and Paul Smith will debut their second collaborative collection for Spring/Summer 2026, building on the success of their inaugural partnership with a renewed focus on British coastal culture. The range, which comprises clothing and outerwear across womenswear and menswear, accessories and footwear, draws together Barbour’s maritime heritage and Paul Smith’s characteristically playful view of modern British life.
As two of Britain’s most iconic fashion brands, Paul Smith and Barbour continue to find common ground in their second collaboration. Their shared commitment to quality and timeless design remains at the heart of the partnership, alongside a deep appreciation for the distinctive character of British style. Both brands have long been staples in the wardrobes of discerning dressers, and once again they blend heritage with a modern, forward-thinking perspective to create something uniquely contemporary.
The collection is available online and in-store.
