As two of the most beloved names in British fashion, Paul Smith and Barbour share a lot of
common ground. There is the unwavering focus on quality and timeless design, but also an innate understanding of the specific qualities that make British style unique. Both houses have been a constant presence in the wardrobes of well-dressed people for many decades and deftly mix heritage with a forward-looking attitude.
Despite these similarities, Paul Smith and Barbour each bring their own distinct perspective
to the project. Barbour is, of course, inseparable from the British countryside, while Paul
Smith has always been decidedly metropolitan. It’s this friction between town and country
which imbues the collection with a one-of-a-kind personality.
The creative concept for campaign leans into playful contrasts that tell a story, grounded
in British character, reimagined with wit and modernity. Based around the environment of a British country fair, the campaign is rich in nostalgia, evoking warm memories and inviting people to see both design houses in a whole new, refreshing light – unexpected, and full of personality.
The creative concept for campaign leans into playful contrasts that tell a story, grounded
in British character, reimagined with wit and modernity. Based around the environment of a British country fair, the campaign is rich in nostalgia, evoking warm memories and inviting people to see both design houses in a whole new, refreshing light – unexpected, and full of personality.
The collection is available in Barbour K11 Musea store and d-mop.com
