Two cities, one collection. Tommy Hilfiger and Hiroshi Fujiwara bring New York and Tokyo together, merging their creative worlds in an exclusive capsule that reinterprets the brand’s ’90s legacy through a distinctly Japanese perspective.
For this collaboration, FRGMT pieces meet some of Tommy Hilfiger’s most recognisable garments. Soft plaid flannel shirts, dry cotton jersey, washed nylon and heavyweight cotton twill bring texture and depth to the collection, reworking familiar silhouettes without losing their original character.
The campaign draws inspiration from New York street culture, unfolding through a dynamic, socially driven video set across the city. Uptown preppy style enters the world of skateboarding and spontaneity as Tommy Hilfiger’s signature codes take on FRGMT’s irreverent edge.
Even the reinterpretation of the logo, rendered in light blue instead of its signature bold red, shows how a visual identity can evolve without losing its essence. It remains unmistakably Hilfiger.
