LU'U DAN

Founded by designer Hung La, LU'U DAN merges heritage with bold innovation, crafting luxury menswear rooted in Asian identity and evolution. The name, meaning "Pomegranate" and "Bullet" in Vietnamese, reflects strength and complexity. Celebrating tradition while breaking stereotypes, LU'U DAN uses rich palettes, daring silhouettes, and intricate details to honor the past and shape the future.

Sort by:
LU'U DAN KINGPIN KNIT SWEATER

LU'U DAN KINGPIN KNIT SWEATER

₩992,000 KRW
LU'U DAN BOX TEE

LU'U DAN BOX TEE

₩261,000 KRW
LU'U DAN MASKED MESH TOP

LU'U DAN MASKED MESH TOP

₩317,000 KRW
LU'U DAN HOCKEY TOP L-D

LU'U DAN HOCKEY TOP L-D

₩729,000 KRW
LU'U DAN SHORT SLEEVE SHIRT

LU'U DAN SHORT SLEEVE SHIRT

₩542,000 KRW
LU'U DAN SLOUCH HOODIE

LU'U DAN SLOUCH HOODIE

₩654,000 KRW
LU'U DAN PHAT PANTS XL

LU'U DAN PHAT PANTS XL

₩711,000 KRW
LU'U DAN RAW-CUT BONTAN

LU'U DAN RAW-CUT BONTAN

₩579,000 KRW
LU'U DAN KRISS KROSS SHORTS

LU'U DAN KRISS KROSS SHORTS

₩711,000 KRW
LU'U DAN WINDBREAKER L-D

LU'U DAN WINDBREAKER L-D

₩879,000 KRW
LU'U DAN LONG SLEEVE TEE
SS25 Sale

LU'U DAN LONG SLEEVE TEE

₩467,000 KRW₩234,000 KRW
LU'U DAN MISFIT LONG SLEEVE
SS25 Sale

LU'U DAN MISFIT LONG SLEEVE

₩842,000 KRW₩421,000 KRW
LU'U DAN SLEAZE SHIRT
SS25 Sale

LU'U DAN SLEAZE SHIRT

₩636,000 KRW₩318,000 KRW
LU'U DAN JUMBO WIDE LEG TROUSERS
SS25 Sale

LU'U DAN JUMBO WIDE LEG TROUSERS

₩804,000 KRW₩402,000 KRW